Reading time:
1 min. | 43 words

In the early twentieth century, C. W. Post, the cereal tycoon, launched an ad campaign to sell his caffeine-free, cereal-based substitute Postum. The trick of the campaign: convincing consumers that coffee was bad for kids. Jordan Weissmann at The Atlantic tells the story.


Greetings! My name is Jason Heppler. I am a Digital Engagement Librarian and Assistant Professor of History at the University of Nebraska at Omaha and a scholar of the twentieth-century United States. I often write here about the history of the North American West, technology, the environment, politics, culture, and coffee. You can follow me on Twitter, or learn more about me.