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The Campaign Against Coffee

In the early twentieth century, C. W. Post, the cereal tycoon, launched an ad campaign to sell his caffeine-free, cereal-based substitute Postum. The trick of the campaign: convincing consumers that coffee was bad for kids. Jordan Weissmann at The Atlantic tells the story.

Linked: The Campaign Against Coffee →

1 min read · 43 words · Published December 30, 2013 · Subscribe · This post's version history.

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